HAQQ — Family TreasuryFAMILY TREASURY
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PERCY&CO FAMILY TREASURY

Preserving value.
Looking ahead.

POTENTIA DYNASTIA PROVIDENTIA

The Percy&Co family treasury.

A long-term vision shaped by responsibility, discretion and family continuity.

Our identity
Alnwick Castle, Northumberland: a castle historically associated with the Percy family

OUR IDENTITY

Wealth as a
responsibility.

HAQQ is the treasury of the Percy&Co family.

Its identity reflects a view of wealth that extends beyond financial value, bringing together resources, values and responsibilities with family continuity in mind.

Preserving what matters, protecting what is built and looking towards future generations: this is the horizon that shapes HAQQ’s vision.

THE HOUSE OF PERCY · HISTORICAL OVERVIEW

Medieval roots.
A legacy spanning centuries.

The history of the House of Percy is rooted in medieval England. Since 1309, its name has been associated with the English upper bourgeoisie and nobility, a legacy spanning more than seven centuries.

1086

The earliest records

The Percys are recorded in the Domesday Book among England’s most important landowners.

THE ORIGINS

The connection with the financial world

The Percy family takes its first steps in finance and real estate through the acquisition of properties and land that will become central places in its history.

1750

Percy&Co

In 1750, Hugh Smithson adopts the surname Percy. The family’s history intertwines with that of other European dynasties through ties and alliances.

THE 2000s

The Percy&Co family is active today in high finance, with investments in real estate, food, automotive, energy, media, high fashion and sport.

PRESERVE. PROTECT. ENDURE.

Three principles.
One shared horizon.

01 / PRESERVE

The value of our roots.

Recognising the value of what is received and caring for it thoughtfully. Wealth connects a family’s history with its future possibilities.

02 / PROTECT

Considered choices.

Placing prudence, discretion and responsibility at the centre. A family perspective calls for awareness of context and respect for balance over time.

03 / PASS ON

The strength of continuity.

Thinking beyond the present. Continuity comes from passing on not only resources, but also the values and understanding that guide their stewardship.

OUR HORIZON

Times change.
Responsibility endures.

HAQQ gives expression to a family vision grounded in discretion and a long-term perspective. An understated institutional presence, consistent with the private nature of the treasury.

COMPANY INFORMATION

HAQQ S.S.

Società semplice (Italian simple partnership)

Registered office
Via Amedeo Avogadro 12 A
10121 Torino (TO)
Tax code and VAT number
14466830966
Business Register
Torino · n. 14466830966
REA TO – 1364631
Certified email (PEC)
haqq@pec.it ↗